Our Social Value Framework
Healthy play
Player safety is our top priority. We want people to enjoy The National Lottery, and to do so in a responsible way. You can find out more about our approach to Safer Play here.
Protecting the planet
We have already started our journey to build a net zero National Lottery, collaborating with our partner Planet Mark to certify us as we go. We're committed to eliminating all emissions under our control by 2030, and minimising greenhouse gas emissions across our operations and value chain. By 2030, we'll also eradicate single-use plastic from The National Lottery and its supply chain, promoting a circular economy.
Prosperous places
We aim to build thriving high streets and communities, adding value through our relationships with independent retailers and National Lottery Distributors. We will work closely with them to support their own social value journeys, aligned with the priorities above. We are also committed to supporting small and medium sized businesses within our own supply chain.
Empowering people
We are making all parts of The National Lottery inclusive – whether you play a game in a store or online, if you’re a retailer who sells lottery games or however you come into contact with The National Lottery.
As one example of this, we're working to remove barriers for customers with disabilities, in partnership with Purple, a leading advocate for improving the customer experience for disabled people. Purple has helped us enhance our physical and online environments, policies, and practices for a more inclusive experience.
This commitment extends to our workplace, where we strive to create one of the UK's most inclusive environments, promoting the well-being of our team. As a responsible employer, we are a signatory of the Mindful Business Charter.
As one example of this, we're working to remove barriers for customers with disabilities, in partnership with Purple, a leading advocate for improving the customer experience for disabled people. Purple has helped us enhance our physical and online environments, policies, and practices for a more inclusive experience.
This commitment extends to our workplace, where we strive to create one of the UK's most inclusive environments, promoting the well-being of our team. As a responsible employer, we are a signatory of the Mindful Business Charter.
Social Value Fund
As part of Allwyn UK’s ambitious social value framework, we are investing a ring-fenced £1 million every year in social value initiatives that help us to deliver a positive legacy.
We will work closely with the distributors of National Lottery funding, as well as with bricks and mortar retailers, to see how Allwyn UK and its partners can help communities and high streets to thrive. The £1 million funding each year comes from Allwyn UK and is additional to The National Lottery funding distributed by the 12 National Lottery Distributors.